User experience (UX) research and strategy is all about understanding the needs, wants, and limitations of your target users and creating products, services, or experiences that meet those needs. It involves gathering and analyzing data about your users, such as […]
A key question that keeps coming up in design circles is whether design is an art or a science. A quick search on the web will bring up hundreds of articles and blog posts debating this topic. The debate is […]
User experience research to find solutions that make your business stand out
ArtScience Group is in the business of experience. We reimagine the customer experience organizations offer by identifying unmet needs. We turn unmet needs into opportunities that drive growth. Experience disruptors Experience disruptors are all around us. For example: The ability […]
Between the pandemic, emerging technologies, and the ever-changing ways we engage with one another, our life experiences are evolving faster than ever. As a result, so is the buyer journey. The buyer’s journey no longer follows the traditional sales funnel. […]
Starting a business—especially one that seeks to satisfy prospective clients’ demanding needs—takes courage, persistence, patience, and the wisdom to know when to bring in other specialists to form a formidable team. A team to help the business achieve its business […]
Challenge Leisure travelers both young and old are becoming more adventuresome with travel, seeking exciting and unique travel locations. Some of their pain points include: Finding unique travel destinations and activities requires extensive research; Fear of missing out (FOMO) on […]
Challenge The client—a producer and curator of case studies, videos and other business content—recognized that corporate needs for business content were changing. They sought to identify new opportunities in the market that could leverage their unique strength. They asked the following […]
