Starting a business—especially one that seeks to satisfy prospective clients’ demanding needs—takes courage, persistence, patience, and the wisdom to know when to bring in other specialists to form a formidable team. A team to help the business achieve its business goals while giving the customer an unforgettable experience. An Experience Strategist is a team member that can help reinvent the relationship between a business and its clients.
Also known as a User Experience (UX) Strategist, Experience Strategists use UX practices, science, and research to understand consumer insights. This allows them to help a business or an organization design their products or services with the end-user in mind. Besides helping businesses adopt consumer-centric practices, UX strategists also often become important team members and change agents.
They also play a key role in moving a business towards its goals by:
A UX strategist can help shape and communicate your organization’s user experience design and policies while acting as an advisor and representative of the brand across all digital platforms. They work with others such as visual designers, technical staff, analysts, and program managers to set design objectives, identify needs, study consumer trends, and create experiences that synchronize business goals and user needs into memorable experiences.
The UX Strategist plays a crucial role in the planning and goal-setting processes. They engage other leaders from various business units to understand consumer insights, business needs, and competitive landscape. They identify and analyze areas that need improvement and recommend the most suitable solutions. This work contributes to the continuous innovation and evolution of products and services.
UX strategists are involved in the entire product development process to ensure both the business and the consumer meet their needs. They are involved in user research, requirement analysis, prototyping, usability testing, and review.
UX strategists work with businesses to help their clients identify problems that need solving and define opportunities. Through concise and compelling story-telling, strategists can explain the business’s approach and processes to the clients, gaining their trust.
According to medical reports released in 2016, medical errors are the third leading cause of death in the United States. Some of these errors are attributed to poor usability and user experience, forcing healthcare providers to seek UX strategists’ services.
When these strategists come in, they collect data and evaluate the existing systems to identify problems and opportunities. For example, In 2014, a hospital in Texas sent home an Ebola patient because of poorly designed electronic health records. The doctor cleared the patient to go home despite having visited West Africa at the height of the Ebola outbreak because his travel history was only available to the nurses’ side of the software. In another case, a little girl suffering from cancer died because three nurses with over 10 years of experience failed to input IV hydration instructions while trying to navigate through the complex software.
If these healthcare providers had incorporated user experience strategies, these deaths would have been easily avoided. UX strategists help healthcare providers:
Insurance is a competitive business with thousands of providers offering various attractive packages to attract potential customers. However, according to a study carried out by McKinsey, 70% of consumers are likely to buy from a business with the best user experience. While this applies to all businesses that offer products or services, it is an especially strong influencing factor when customers have to choose among businesses that offer intangible benefits, such as insurance companies.
UX strategists help insurance companies:
While we have highlighted only these two industries to demonstrate the application of experience strategies, almost all businesses, including those that offer non-digital products and services, can benefit from experience strategies. To learn how an Experience Strategist can help your business or organization achieve its goals while creating a stable, long-term relationship with the clients, contact ArtScience Group.