Build a Sustainable Research Practice — Without the Red Tape
If your team struggles with:
No budget or headcount for a full-time researcher
Stakeholders asking for “research” but no process to deliver it
Designers and PMs making assumptions in the absence of data
Insights stuck in decks no one revisits
The Research Practice Starter Kit was made for you.
What It Is
A 6-week guided engagement that helps product and design organizations establish a lightweight, sustainable, and decision-relevant research practice — without a PhD or expensive tooling.
You’ll walk away with:
A clear research plan aligned to real business and product decisions
A repeatable process your team can run independently
Shared artifacts and templates that reduce friction and rework
A pilot study that proves the value of research in practice
Stakeholder rituals that build buy-in and momentum
How It Works
We work closely with a product or design lead to help your team:
Identify your first research opportunity
Set up basic templates, rituals, and workflows
Run a small pilot study (3–5 users)
Synthesize and share insight clearly
Standardize a lightweight process for future work
Who It’s For?
Teams without a dedicated UX researcher
PMs or designers who “do research” but need more structure
Startups scaling fast with unclear decision inputs
Orgs ready to make insight a team habit — not a fire drill
When this isn’t the right fit
This engagement is not designed for teams looking for:
A one-time UX review or usability audit
Immediate AI trust, governance, or adoption risk assessment
Ongoing staff augmentation or research execution
For AI-enabled products where trust, user control, or governance are business-critical, start with the GenAI Trust & Adoption Diagnostic.
Let’s Get You Set Up
Our Research Practice Starter Kit is a fixed-scope, fast-start offering. It’s designed to build clarity and confidence — not complexity.
✅ 6 weeks, hands-on coaching ✅ Templates and tools you can reuse ✅ Team alignment that lasts beyond one study
Note: The One Big Beautiful Bill Act (OBBBA), enacted on July 4, 2025, has restored the option for U.S. businesses to fully deduct domestic R&D expenses in the year they are incurred, for tax years beginning after December 31, 2024. This reinstates the immediate expensing treatment that was in place for decades before the TCJA changes. Many UX research activities (user interviews, usability testing, journey mapping, survey design) can qualify as part of R&D expenses for tax purposes—if they directly relate to product innovation or development for a new or improved function, performance, reliability, or quality
